Dallas, TexasLatest edition · August 3, 2026

Business Decoded Podcast

The stories behind the success, decoded.

Press Release · No. 134

Decoding Content Value | From Reporter to Bestseller | Bryan Burrough’s Best Selling Journey

In this interview, author Bryan Burrough discusses his transition from newspaper reporting to becoming a best-selling author. He emphasizes that hard work, passion, and strong professional…

From the Business Decoded newsroom · August 3, 2026 · 39 min

In this interview, author Bryan Burrough discusses his transition from newspaper reporting to becoming a best-selling author. He emphasizes that hard work, passion, and strong professional relationships outweigh elite backgrounds in building a lasting career. Burrough also shares insights on monetizing content across multiple formats, maintaining resilience through career setbacks, and why Texas continues to serve as a compelling hub for business, culture, and storytelling.

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Episode 134 artwork — Decoding Content Value | From Reporter to Bestseller | Bryan Burrough’s Best Selling Journey
Episode 134 · 39 min · August 3, 2026

About the programme

Business Decoded dives deep into the journeys of business moguls. Each episode is a candid conversation where guests openly share their failures and triumphs — the untold stories behind their paths to success, with practical wisdom for business owners and aspiring entrepreneurs.

Episodes
134
On air since
May 2024
Cadence
Weekly
Recorded in
Dallas, TX

Inside this edition

All 134 releases →

The Host

Ronnie Spellman, host of Business Decoded, on set in the Dallas studio
Ronnie Spellman on the set of Business Decoded, recorded in Dallas, Texas.

Profile · Ronnie Spellman

A Business Leader

Ronnie Spellman has spent years building companies, the teams inside them, and the systems that make them grow. He hosts Business Decoded Podcast from Dallas, Texas.

Guests on Business Decoded

  • James KeyesFormer CEO, Blockbuster & 7-ElevenNo. 20
  • Monty BennettCEO & Chairman, Ashford Inc.No. 9
  • Grant MoiseCEO, Dallas News Corporation
  • Ollie ChandhokPresident & Publisher, Dallas Business Journal
  • Bryan BurroughBestselling author & reporterNo. 134
  • Monica PaulExecutive Director, Dallas Sports Commission
  • Kathryn Rudie HarriganCorporate strategist, Harvard PhD
  • Emma HinchliffeSenior writer, Fortune

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