# Distribution Dominance: Why Logistics Outpace Product Innovation | Columbia Prof Kathryn Harrigan

> For Immediate Release · Release No. 112. Episode 112 · 27 min · March 16, 2026 · Hosted by Ronnie Spellman.

DALLAS, TX — March 16, 2026 — In this episode of the Business Decoded podcast, Ronnie Spellman interviews Kathryn (Cathy) Rudie Harrigan, the Henry R. Kravis Professor of Business Leadership at Columbia Business School. As a turnaround expert and corporate strategist with a PhD from Harvard, Harrigan discusses her research on declining demand industries, vertical integration, and the evolving landscape of digital distribution. She emphasizes that success in mature markets often depends more on innovative distribution and loyalist customer bases than on the primary technological product itself.

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## More releases

- [Newer release · No. 113 — Virtue of Honor: Decoding Corporate Success and Closing $60 Million Deals Like $6 Deals](https://businessdecodedpodcast.com/press/113-virtue-of-honor-decoding-corporate-success-and-closing-60/llms.txt)
- [Older release · No. 111 — Collaborative Capitalization: Finding Success in Invisible Practices | Andrea Bednar Biz Consultant](https://businessdecodedpodcast.com/press/111-collaborative-capitalization-finding-success-in-invisible-practices-andrea-bednar/llms.txt)
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## About Business Decoded

Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.

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