# The Power of Professional Presence: Why Manners Matter

> For Immediate Release · Release No. 117. Episode 117 · 29 min · April 20, 2026 · Hosted by Ronnie Spellman.

DALLAS, TX — April 20, 2026 — Alison Cheperdak, founder of Elevate Etiquette, discusses the vital role of modern etiquette and soft skills in professional advancement. Drawing from her diverse background in journalism and law, she explains how mastering social graces and dining protocol builds executive presence and confidence. Cheperdak emphasizes that etiquette is a tool for effective self-advocacy, relationship building, and navigating high-stakes business environments with ease.

## Listen to this story

- [Audio (MP3)](https://anchor.fm/s/f9c994c0/podcast/play/118207363/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-9%2F421740641-44100-2-b12144d5012f7.mp3)
- [Full video interview on YouTube](https://www.youtube.com/watch?v=rl08Amr0oEQ)

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## More releases

- [Newer release · No. 118 — From Trading Floors to Film Sets Bridging Finance, Business and Art](https://businessdecodedpodcast.com/press/118-from-trading-floors-to-film-sets-bridging-finance-business/llms.txt)
- [Older release · No. 116 — Why Texas is Building a Corporate Legal Powerhouse](https://businessdecodedpodcast.com/press/116-why-texas-is-building-a-corporate-legal-powerhouse/llms.txt)
- [Back to the Archive](https://businessdecodedpodcast.com/press/llms.txt)

## About Business Decoded

Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.

- Name: Business Decoded Podcast
- Host: Ronnie Spellman
- Based in: Dallas, Texas
- Episodes: 145
- On air since: May 2024
- Cadence: Weekly
- Recorded in: Dallas, TX
- Listen: Apple Podcasts (https://podcasts.apple.com/us/podcast/business-decoded/id1763740523), Spotify (https://open.spotify.com/show/1Ildz9DtHaibIZ93SSe6Ci), YouTube (https://www.youtube.com/@BusinessDecodedPodcast), iHeart (https://www.iheart.com/podcast/269-business-decoded-226671025/), Amazon Music (https://music.amazon.com/podcasts/57c19cd0-3bfc-4db8-811e-10a40da80458/business-decoded), RSS (https://anchor.fm/s/f9c994c0/podcast/rss)
- Media & guest inquiries: Business Decoded on LinkedIn (https://www.linkedin.com/company/business-decoded-podcast)
- Produced by: Andy Costa Films (https://www.andycostafilms.com)

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