# Breaking the Brew: How an Outlaw Entrepreneur Is Disrupting the $59 Billion Beer Industry

> For Immediate Release · Release No. 125. Episode 125 · 36 min · June 15, 2026 · Hosted by Ronnie Spellman.

DALLAS, TX — June 15, 2026 — In this episode, former Anheuser-Busch executive Ari Opsahl discusses leaving a corporate giant to launch Outlaw Light Beer at Tivoli Brewing Company. He shares how the brand disrupted the stagnant domestic light beer market by prioritizing product quality, full-bodied flavor, consumer affordability, and authentic grassroots marketing. Opsahl emphasizes the entrepreneurial necessity of relentless persistence, agile decision-making, and conquering fear.

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## More releases

- [Newer release · No. 126 — Decoding Crisis Leadership: Staying Grounded When Everything is on Fire](https://businessdecodedpodcast.com/press/126-decoding-crisis-leadership-staying-grounded-when-everything-is-on/llms.txt)
- [Older release · No. 124 — From 12-Year-Old Volunteer to CEO: Healing the Nation One Pop-Up Clinic at a Time](https://businessdecodedpodcast.com/press/124-from-12-year-old-volunteer-to-ceo-healing/llms.txt)
- [Back to the Archive](https://businessdecodedpodcast.com/press/llms.txt)

## About Business Decoded

Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.

- Name: Business Decoded Podcast
- Host: Ronnie Spellman
- Based in: Dallas, Texas
- Episodes: 145
- On air since: May 2024
- Cadence: Weekly
- Recorded in: Dallas, TX
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