# From Sidelines to Social: Marketing in the Age of Engagement

> For Immediate Release · Release No. 43. Episode 43 · 35 min · March 3, 2025 · Hosted by Ronnie Spellman.

DALLAS, TX — March 3, 2025 — In this episode of Business Decoded, Ronnie Spellman interviews Samantha Cytron, a Gen Z social media and marketing specialist with a passion for sports. Samantha shares her journey from growing up outside New York City with a sports-loving upbringing, attending Mizzou for sports management, to freelancing and advising brands in the sports, wellness, and finance spaces. The interview dives into the changing landscape of social media, particularly on LinkedIn, the growing influence of female voices in sports, and the need for athletes to be guided and prepared for both on-field and off-field success. Samantha’s insights highlight the hustle and the need to be genuine, create engaging content, and stay adaptable in the ever-evolving world of marketing.

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## More releases

- [Newer release · No. 44 — From Ghosts to Gearheads: Jennifer Hutchins Decodes Her Wild Ride in The Entertainment Business](https://businessdecodedpodcast.com/press/44-from-ghosts-to-gearheads-jennifer-hutchins-decodes-her-wild/llms.txt)
- [Older release · No. 42 — Decoding the Chamber: How Businesses Thrive with Informed Advocacy](https://businessdecodedpodcast.com/press/42-decoding-the-chamber-how-businesses-thrive-with-informed-advocacy/llms.txt)
- [Back to the Archive](https://businessdecodedpodcast.com/press/llms.txt)

## About Business Decoded

Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.

- Name: Business Decoded Podcast
- Host: Ronnie Spellman
- Based in: Dallas, Texas
- Episodes: 145
- On air since: May 2024
- Cadence: Weekly
- Recorded in: Dallas, TX
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- Produced by: Andy Costa Films (https://www.andycostafilms.com)

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