# Decoding Gen Z: Authenticity, AI, and Instagram's Influence Beyond Viral

> For Immediate Release · Release No. 58. Episode 58 · 38 min · May 13, 2025 · Hosted by Ronnie Spellman.

DALLAS, TX — May 13, 2025 — Abigail DeJarnatt, the founder and CEO of Counteract USA, discusses the organization's mission to equip Generation Z Christians with a biblical worldview for cultural and political conversations. She shares her journey of building the nonprofit, emphasizing the importance of strategic events, authentic networking, and understanding the nuances of social media engagement with Gen Z. DeJarnatt highlights the significance of building genuine relationships, playing the "long game," and maintaining humility while pursuing a mission-driven vision. She also stresses the critical role of authenticity and strategic social media use, particularly on Instagram, to connect effectively with her target audience. Her insights provide valuable lessons for young entrepreneurs and leaders seeking to build successful organizations and careers.

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- [Audio (MP3)](https://anchor.fm/s/f9c994c0/podcast/play/101133814/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-3-10%2F398198109-44100-2-893f1b1ca416.mp3)
- [Full video interview on YouTube](https://www.youtube.com/watch?v=JpYtZkQ0vTg)

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## More releases

- [Newer release · No. 59 — Building Dallas: Lucy Billingsley on Vision, Legacy, and Innovation in Real Estate](https://businessdecodedpodcast.com/press/59-building-dallas-lucy-billingsley-on-vision-legacy-and-innovation/llms.txt)
- [Older release · No. 57 — A Winning Combination: Kara Kimbrough on Blending Comedy, Cuisine, and Customer Experience](https://businessdecodedpodcast.com/press/57-a-winning-combination-kara-kimbrough-on-blending-comedy-cuisine/llms.txt)
- [Back to the Archive](https://businessdecodedpodcast.com/press/llms.txt)

## About Business Decoded

Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.

- Name: Business Decoded Podcast
- Host: Ronnie Spellman
- Based in: Dallas, Texas
- Episodes: 145
- On air since: May 2024
- Cadence: Weekly
- Recorded in: Dallas, TX
- Listen: Apple Podcasts (https://podcasts.apple.com/us/podcast/business-decoded/id1763740523), Spotify (https://open.spotify.com/show/1Ildz9DtHaibIZ93SSe6Ci), YouTube (https://www.youtube.com/@BusinessDecodedPodcast), iHeart (https://www.iheart.com/podcast/269-business-decoded-226671025/), Amazon Music (https://music.amazon.com/podcasts/57c19cd0-3bfc-4db8-811e-10a40da80458/business-decoded), RSS (https://anchor.fm/s/f9c994c0/podcast/rss)
- Media & guest inquiries: Business Decoded on LinkedIn (https://www.linkedin.com/company/business-decoded-podcast)
- Produced by: Andy Costa Films (https://www.andycostafilms.com)

Page: https://businessdecodedpodcast.com/press/58-decoding-gen-z-authenticity-ai-and-instagram-s-influence

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