# The Art of the Scoville: How Global Experiences Spice Up a Local Business

> For Immediate Release · Release No. 65. Episode 65 · 32 min · June 23, 2025 · Hosted by Ronnie Spellman.

DALLAS, TX — June 23, 2025 — This episode of the "Business Decoded" podcast features Ronnie Spellman interviewing Verona Widboom, founder and owner of Verona's Blooms and Pepperoni Peppers. Verona shares her unique background as a missionary kid who traveled the world, which deeply influenced her passion for diverse flavors and healthy eating. She discusses the origins of her hot sauce business, starting with a grow tent and expanding to a greenhouse, driven by a desire to recreate the tropical plants and flavors of her childhood. The interview highlights her business approach, focusing on natural ingredients, addressing market needs, and maintaining quality control as the company grows. Verona emphasizes the importance of direct consumer connection, leveraging her personal story and expertise to build a strong brand presence.

## Listen to this story

- [Audio (MP3)](https://anchor.fm/s/f9c994c0/podcast/play/104049163/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-12%2F402062376-44100-2-15c72a1fc3aa8.mp3)
- [Full video interview on YouTube](https://www.youtube.com/watch?v=-tv75p34yNA)

## Listen everywhere

- [Apple Podcasts](https://podcasts.apple.com/us/podcast/business-decoded/id1763740523)
- [Spotify](https://open.spotify.com/show/1Ildz9DtHaibIZ93SSe6Ci)
- [YouTube](https://www.youtube.com/@BusinessDecodedPodcast)
- [iHeart](https://www.iheart.com/podcast/269-business-decoded-226671025/)
- [Amazon Music](https://music.amazon.com/podcasts/57c19cd0-3bfc-4db8-811e-10a40da80458/business-decoded)
- [RSS](https://anchor.fm/s/f9c994c0/podcast/rss)

## More releases

- [Newer release · No. 66 — The Space Economy Decoded: Stan Crow on the Privatized Space Frontier](https://businessdecodedpodcast.com/press/66-the-space-economy-decoded-stan-crow-on-the-privatized/llms.txt)
- [Older release · No. 64 — From Arias to Analytics: Amber Gaige's Entrepreneurial Acumen in Modern Marketing](https://businessdecodedpodcast.com/press/64-from-arias-to-analytics-amber-gaige-s-entrepreneurial-acumen/llms.txt)
- [Back to the Archive](https://businessdecodedpodcast.com/press/llms.txt)

## About Business Decoded

Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.

- Name: Business Decoded Podcast
- Host: Ronnie Spellman
- Based in: Dallas, Texas
- Episodes: 145
- On air since: May 2024
- Cadence: Weekly
- Recorded in: Dallas, TX
- Listen: Apple Podcasts (https://podcasts.apple.com/us/podcast/business-decoded/id1763740523), Spotify (https://open.spotify.com/show/1Ildz9DtHaibIZ93SSe6Ci), YouTube (https://www.youtube.com/@BusinessDecodedPodcast), iHeart (https://www.iheart.com/podcast/269-business-decoded-226671025/), Amazon Music (https://music.amazon.com/podcasts/57c19cd0-3bfc-4db8-811e-10a40da80458/business-decoded), RSS (https://anchor.fm/s/f9c994c0/podcast/rss)
- Media & guest inquiries: Business Decoded on LinkedIn (https://www.linkedin.com/company/business-decoded-podcast)
- Produced by: Andy Costa Films (https://www.andycostafilms.com)

Page: https://businessdecodedpodcast.com/press/65-the-art-of-the-scoville-how-global-experiences-spice

Site index for agents: https://businessdecodedpodcast.com/llms.txt