# Unpacking the Deal: Rick Hopper on Lori Greiner, QVC, and the Power of Low Concentration

> For Immediate Release · Release No. 99. Episode 99 · 33 min · December 22, 2025 · Hosted by Ronnie Spellman.

DALLAS, TX — December 22, 2025 — The interview with entrepreneur Rick Hopper, founder of the magnetic eyeglass holder Reader Rest, provides an in-depth look at his journey from a window guy to a business mogul with high brand visibility. He discusses securing a deal with Lori Greiner on Shark Tank, which led to massive success on QVC, selling out in five minutes during their first appearance for $300,000. Rick shares crucial business lessons about scaling production, the challenges of dealing with major retailers like Walmart and Walgreens, and the importance of diversification to avoid being controlled by one large customer. The interview concludes with the exciting news of Rick buying back his company, Reader Rest, after it was run into the ground by the acquiring company. He also plugs his other company, Wicked Good Adhesive, and discusses his involvement as a director at Biz Owners Ed, a free program for serious entrepreneurs in the DFW area.

## Listen to this story

- [Audio (MP3)](https://anchor.fm/s/f9c994c0/podcast/play/111374256/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-18%2F412728803-44100-2-1866b870728b8.mp3)
- [Full video interview on YouTube](https://www.youtube.com/watch?v=z5MpEZgvDVg)

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## More releases

- [Newer release · No. 100 — Business Owners Ed: Mentoring Million-Dollar Entrepreneurs an Elite Program Accessible to All](https://businessdecodedpodcast.com/press/100-business-owners-ed-mentoring-million-dollar-entrepreneurs-an-elite/llms.txt)
- [Older release · No. 98 — Scaling from Two Brokers to 4,000: A Social Media Blueprint](https://businessdecodedpodcast.com/press/98-scaling-from-two-brokers-to-4-000-a-social/llms.txt)
- [Back to the Archive](https://businessdecodedpodcast.com/press/llms.txt)

## About Business Decoded

Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.

- Name: Business Decoded Podcast
- Host: Ronnie Spellman
- Based in: Dallas, Texas
- Episodes: 145
- On air since: May 2024
- Cadence: Weekly
- Recorded in: Dallas, TX
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