For Immediate Release
Release No. 108
The Power of Fractional Marketing for Business Success | Kyle Bogucki
Episode 108 · 34 min · February 16, 2026 · Hosted by Ronnie Spellman

DALLAS, TX — February 16, 2026 — Kyle Bogucki, founder of Black Shepherd Strategies, shares his journey from a small-town Michigan upbringing to becoming a versatile creative professional in Washington, DC. Drawing on 18 years of agency experience, he provides "fractional" marketing and creative services—ranging from branding for small garage-based startups to supporting national security clients and large telecom firms. The interview highlights Bogucki's "grind" mentality, forged through early work in the service industry and a competitive collegiate water polo career, emphasizing that success in business requires confidence, autonomy, and the proactive pursuit of opportunities.
About Business Decoded
Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.
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