Beyond the Ballot: Fundraising, Relationships, and the Power of the Pivot

DALLAS, TX — March 30, 2026 — Morgan Johnston, founder and CEO of Equus Advisory Group, discusses her transition from a career in political fundraising to launching her own nationwide consulting firm. She emphasizes the deep interconnections between politics, finance, and business, while highlighting how a background in competitive sports and door-to-door sales forged the resilience and work ethic necessary for entrepreneurial success. Throughout the interview, Johnston provides insights on relationship-based marketing, the role of modern technology like AI and social media in campaigning, and the importance of adapting to setbacks with a growth-oriented mindset.