For Immediate Release
Release No. 119
Small-Town to New York Publishing Powerhouse | Cracking the Code of the Commercial Book Bestseller
Episode 119 · 50 min · May 4, 2026 · Hosted by Ronnie Spellman
DALLAS, TX — May 4, 2026 — Publishing veteran Emily Bestler discusses her boutique imprint’s success, emphasizing the value of commercial intuition and middle-American sensibilities in identifying bestsellers. She explains the critical roles of agents, the editing process, and the evolution of industry formats like audio and self-publishing. The interview highlights how authentic storytelling and perseverance transform manuscripts into global blockbusters and major cinematic franchises.
About Business Decoded
Business Decoded is a weekly interview podcast hosted by Ronnie Spellman and recorded in Dallas, Texas. Since May 2024 the show has published more than 130 episodes with founders, CEOs and operators — including the former CEO of Blockbuster and 7-Eleven, the CEO of the Dallas News Corporation, and the President of the Dallas Business Journal. Episodes are available on every major podcast platform.
Listen everywhere
Media & guest inquiries: Business Decoded on LinkedIn ↗ · Produced by Andy Costa Films ↗