Breaking the Brew: How an Outlaw Entrepreneur Is Disrupting the $59 Billion Beer Industry

DALLAS, TX — June 15, 2026 — In this episode, former Anheuser-Busch executive Ari Opsahl discusses leaving a corporate giant to launch Outlaw Light Beer at Tivoli Brewing Company. He shares how the brand disrupted the stagnant domestic light beer market by prioritizing product quality, full-bodied flavor, consumer affordability, and authentic grassroots marketing. Opsahl emphasizes the entrepreneurial necessity of relentless persistence, agile decision-making, and conquering fear.