Moving Markets From Replacement to Repair | Challenging Industry Standard Product Warranty

DALLAS, TX — July 13, 2026 — Helvex USA head Stefana Naicu outlines the company's aggressive, direct-to-builder expansion strategy within the competitive American commercial and residential plumbing manufacturing landscape. Naicu highlights their unique 97% vertical manufacturing integration, shifting expectations from a disposal mindset toward sustainable, high-quality, repair-oriented products. Ultimately, she shares tactical execution frameworks for navigating cross-border supply chain challenges and mentoring frameworks for modern international leaders.