From Sidelines to Social: Marketing in the Age of Engagement

DALLAS, TX — March 3, 2025 — In this episode of Business Decoded, Ronnie Spellman interviews Samantha Cytron, a Gen Z social media and marketing specialist with a passion for sports. Samantha shares her journey from growing up outside New York City with a sports-loving upbringing, attending Mizzou for sports management, to freelancing and advising brands in the sports, wellness, and finance spaces. The interview dives into the changing landscape of social media, particularly on LinkedIn, the growing influence of female voices in sports, and the need for athletes to be guided and prepared for both on-field and off-field success. Samantha’s insights highlight the hustle and the need to be genuine, create engaging content, and stay adaptable in the ever-evolving world of marketing.